The modern Hospitality industry has gone through many changes through the years. But, the digital revolution has unleashed a convergence of forces that are transforming the hospitality industry broadly and swiftly. It’s impact is reinventing the entire customer experience from pre-booking, booking, and on property experience to checkout and beyond. Those who fail to adjust to these new market requirements risk losing out to both established and emerging competitors.
The industry is focusing their strategic initiatives on enhancing guest experience and providing guests with greater control and flexibility in how the interaction occurs through the entire lifecycle. This improved guest experience is expected to drive in incremental revenues and improve operational efficiencies. Enabling this greater control over interactions requires properties to expand Wi-Fi bandwidth and improve information security as guests take advantage of self service capabilities. In addition, efficient and timely data analytics are the foundational elements in supporting realtime decision making around the guest experience, providing guests with relevant promotional offers, and driving real time dynamic pricing.
SAMPLE USE CASES
- Search & Book Hotel – MobileApp, web site, Partner sites, Agency or Social Media
- Trip Reminder and check-in Alert
- Detect, Analyze and Welcome
- Self Check-in
- Way Finding
- Keyless Entry
- Personalized concierge Services
- Proximity based target marketing campaigns
- Extends stay
- Mobile Checkout Alert
- Location Based Services
- Receive promotions/offers: Booking history
- Loyalty points redemption
To provide Guests with best in-room and on-property experience
- Property Management & Maintenance
- Check-in/Check-Out Management
- Concierge Service
- Advertisements – Online, offline, QR codes
- Multi-tenancy Dashboard used by Hotel for internal staff communication, capture guest insights and deliver individualized guest services
- Monitor and action – Occupancy, RevPAR, other KPIs
- Efficiently allocate and mange hotel human resources & IT assets
Hospitality 2.0 – Solution
The new generation of Hospitality guests expect complete, interactive, and round-the-clock digital engagement with individualized experiences. With Vedicsoft’s Analytics Management and Policy System (VAMPS) platform , Hospitality properties can quickly create and deploy complete digital engagement and individualized experiences to engage guests on their mobile devices and digital screens and to attract new customers, retain them, and build loyalty and repeat business. Vedicsoft’s Hospitality 2.0 solution helps hospitality properties build stronger customer connections, implement new business models, increase revenue opportunities and improve brand awareness.
Summary of Features and Capabilities
The VAMPS platform readily and securely integrates with existing Hospitality back office infrastructure and utilizes context-aware data such as location, user profile information, and guest and employee comments to provide enhanced engagements and experiences. VAMPS Locationing App comes with a native SDK to integrate with the Hospitality Rewards App, allowing IT staff and third parties to develop their own applications on top of it.
With Vedicsoft’s Hospitality 2.0 Solution
Deliver Complete Digital Engagement & Individualized Experience to Hotel Guests …from the time of booking, when the guest registers via the Hotel app, website, or third-party booking site, to hotel check-in and check-out. Upon reservation, the CRM will manage the entire customer journey through Target, Sell, and Deliver & Support.
Enhance Customer Satisfaction & Loyalty during Hotel Stay…by combining the published Hotel Loyalty program customer profile with real-time data collected during reservation, check-in, and check-out to provide individualized digital concierge and guest service delivered over the mobile app.
Increase Revenue… Target marketing to increase spending opportunities via individualized engagement and real time mobility-based advertising to resident guests during the stay, and target marketing to non-resident guests to increase spending and convert them to future guests.
Improve TCO & IT Efficiency… Hotel staff can use the multi-tenancy dashboards for internal communication to Increase efficiency, productivity, and reduce costs. Allocate and manage hotel human resources & IT assets efficiently for capturing guest insights and delivering individualized guest services.